Desperate times
call for desperate measures. After losing to the Volkswagen Vento, Japanese
automaker Honda Strikes Back, reduce prices and increase the capacity of the city's
flagship sedan.
The automaker has reduced prices of the City for the second time in six months, and has released a new version of Rs6.99 lakh for the price (exshowroom, Delhi).
This sedan pit which was the market leader for many years, in direct competition with Hyundai Verna and Volkswagen Vento, who is also the price to Rs 6.99 crore.
"We are adding new features and lower prices to make our cars more realistic competition prevailing in the market," Seki Inaba, who took over as Director (Marketing), India, a subsidiary of Honda in March of this year , told ET.
Inaba is largely responsible for the decline in prices in different models. Before filing Wednesday in the base model of the city was available for Rs7.49 lakh, after Honda cut prices on 66,000 rupees in June
"The price adjustment was made in accordance with the newly formed version of the city, based on customer feedback," said Inaba. Honda is struggling with declining sales and production stops caused by the tsunami Japan in March, and posted a 20% decline in sales to 31,699 units during the first eight months of the year. in comparison, Volkswagen increased by 107% and sold 52,037 Toyota cars increased while 86% to 91,981 units.
With Honda in India was low premium segment, where it sells City, Civic and Accord sedan and CR-V SUV. But the tremendous growth of late entrants, such as Volkswagen and Nissan Honda is to focus on volume.
The automaker has reduced prices of the City for the second time in six months, and has released a new version of Rs6.99 lakh for the price (exshowroom, Delhi).
This sedan pit which was the market leader for many years, in direct competition with Hyundai Verna and Volkswagen Vento, who is also the price to Rs 6.99 crore.
"We are adding new features and lower prices to make our cars more realistic competition prevailing in the market," Seki Inaba, who took over as Director (Marketing), India, a subsidiary of Honda in March of this year , told ET.
Inaba is largely responsible for the decline in prices in different models. Before filing Wednesday in the base model of the city was available for Rs7.49 lakh, after Honda cut prices on 66,000 rupees in June
"The price adjustment was made in accordance with the newly formed version of the city, based on customer feedback," said Inaba. Honda is struggling with declining sales and production stops caused by the tsunami Japan in March, and posted a 20% decline in sales to 31,699 units during the first eight months of the year. in comparison, Volkswagen increased by 107% and sold 52,037 Toyota cars increased while 86% to 91,981 units.
With Honda in India was low premium segment, where it sells City, Civic and Accord sedan and CR-V SUV. But the tremendous growth of late entrants, such as Volkswagen and Nissan Honda is to focus on volume.
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